About Me

Hi. I’m Phil Dossett. I focus on getting the strategy right for our clients. If we can unearth a brand’s essence then we are well on our way to building a powerful brand and pleasing bottom-line results for our clients.
I prefer to work with clients who are willing to deploy our branding techniques as I’m confident that results will come more quickly than with conventional methods.

PASSION
Partnering with a client; taking our brand learnings through to creative and market application and seeing results.

EXPERIENCE
20 years in corporate brand marketing and brand communications.

BACKGROUND
I started my career in DB Breweries’ Management Training programme. Not surprising, I found my home in marketing and worked in senior marketing management positions with DB for over 10 years, directing the introduction of Heineken to NZ, repositioning DB Export as a youth brand and pioneering Monteiths boutique position.

While I was driven by marketing strategy, I was fascinated with creative and leapt at the opportunity to join a leading design house. Following career experience and successes, the natural progression for me was to develop my own business and Wasabi Advertising become reality!

EDUCATION
Bachelor of Commerce from Canterbury University, majoring in Marketing.

INTERESTS
Travelling, trying to play golf, gadgets, great food & wine and lively conversation (arguments).
Favourites – Movie: Lock Stock & Two Smoking Barrels; Author: David Balducci; TV: 24; Web: YouTube.