King of Shaves called on Wasabi Advertising recently to reunite the Shave Squad. Launching a new razor blade brand is tough work when you have dominant competitors with large budgets but Dave is determined to replicate the success the new Azor System Razor has had recently in the brand homeland of the UK. Our plans focus on experiential tactics where the Shave Squad, a team of girls and guys, cruise the summer hotspots in a Hummer H3 offering the best shave in the world. Yes, they actually setup mobile shave stations and shave eager fans. The black branded H3 comes complete with Wii game console in the back to keep the often queues of whisked guys entertained.
Dave McLeod, King of Shaves NZ Director, explains that "the focus is to initiate product trial amongst a youthful male target and that's complimented by the instant prize scratch card promotion and website designed by Wasabi."The Scratch Card promotion also includes a innovative permission marketing element where we collect entrant details online and our system randomly allocates our large pool of prize items. We'll then market back to all entrants over the Azor launch phase with more brand information and offers.
And for a limited time here's a treat for NZ based Wasabi blog subscribers… Use this Instant Prize Code 405888 at www.azor.co.nz and see how lucky you are today! Limited to first 50 entries.
there goes my movemebr then!!
Posted by: fikker | 04 November 2008 at 07:17 PM