Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands (*****)
Seth Godin: Purple Cow (*****)
Kevin Roberts: The Lovemarks Effect: Winning in the Consumer Revolution
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference (*****)
Marc Gobe: Emotional Branding: The New Paradigm for Connecting Brands to People
Tom Peters: Reimagine!: Business Excellence in a Disruptive Age