We're getting great results from an adaptation of our highly successful Brandmap workshops… our new half day workshops focus on how to take advantage of these financially tough times.
The first thing I would do in a crisis period is to appoint a cost reduction task force, to develop a recession business plan. Please don't let it be only in the hands of the finance department. They will cut everything that counts - and tell you to stop marketing, when marketing is the only prop that you can turn to, to sustain demand.
- Philip Kotler, Kotler Marketing Group
While everyone else stops spending, stops employing and stops brand building, how does your company leap ahead and grab market share that was previously too hard to get?
In a client's own 4-6 hour workshop, we use our Degrees of Focus© model to work out the position of your brand and where it can get to during the next year of turmoil. We discuss how your brands or overall business can move to a higher degree of positioning that will improve your emotional connection to your consumers. The workshops also spend time testing industry norms and they look to new ways of doing things – nothing is taken for granted – "if it ain't broke, we'll break it." We spend time brainstorming closer customer relationships and New Media phenomenon's that could revolutionise the way you do business.
Clients walk away from this tailored workshop with techniques to assert a stronger connection with their consumer and an action plan for tough times from analysing revenue and developing new streams of income. Call me for more information.
